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What Is Inbound Marketing and Why Small Businesses Must Use It

In Lead Generation, SEO, Social Media by checkmatemediaLeave a Comment

What Is Inbound Marketing and Why Small Businesses Must Use It   Small businesses have a unique situation in which they have to ensure they are using the proper marketing techniques. Small businesses are not big corporations that have millions of dollars to spend on advertising and various marketing techniques, thus a small business must ensure that the marketing they …

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The Mobile Influence on Business – Mobile Marketing

In Mobile Marketing by checkmatemedia

  Mobile technology has made giant strides in a short period of time. There are so many new devices such as laptops, PDAs, tablet computers and smart phones available to the consumer, not to mention the several applications, software and new methods of communication that complement them.  These new technologies have a huge impact on the business world. Businesses can …

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Quick Reponse Codes – What Are They Anyway?

In Mobile Marketing by checkmatemedia

Well, they are like bar codes but they are 2D and more powerful. Quick Response (QR) codes are digitally encoded information that can be interpreted by a smartphone application. What exactly can the QR code embed ? A simple code can hold URLs and basic contact information. A more sophisticated QR code can be used to embed other useful data …

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Embracing Social Media Marketing

In Social Media by checkmatemedia

Let us face it. Social media is not a fad and it cannot be wished away. This is a reality that businesses have to embrace quickly. Businesses have to recognize that social media is a fantastic opportunity to connect and engage with new and existing customers. Today, many traditional businesses and business owners are wary of utilizing social media as …

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Social Media Marketing: How To Create A Successful Campaign

In Social Media by checkmatemedia

  Its a fact that many businesses are still confused about social media and how to use it for marketing purposes.  Many business owners we talk to understand the basics of websites like Facebook, Twitter and YouTube.  However, they more often than not do not understand how they can grow their business by marketing on these social media sites.   …