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Why Businesses Need To Track the Leads They Generate Online

In Lead Generation by checkmatemedia

These days the business that is not represented on-line is as good as defunct. However, though most of the business owners and analytics have come to realize that the Internet presence is a must, not all of them got to realize that there is such a thing as “bad press” or – in the case of the Web technologies” – …

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Quick Reponse Codes – What Are They Anyway?

In Mobile Marketing by checkmatemedia

Well, they are like bar codes but they are 2D and more powerful. Quick Response (QR) codes are digitally encoded information that can be interpreted by a smartphone application. What exactly can the QR code embed ? A simple code can hold URLs and basic contact information. A more sophisticated QR code can be used to embed other useful data …