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What Is Inbound Marketing and Why Small Businesses Must Use It

In Lead Generation, SEO, Social Media by checkmatemedia

What Is Inbound Marketing and Why Small Businesses Must Use It   Small businesses have a unique situation in which they have to ensure they are using the proper marketing techniques. Small businesses are not big corporations that have millions of dollars to spend on advertising and various marketing techniques, thus a small business must ensure that the marketing they …

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The Mobile Influence on Business – Mobile Marketing

In Mobile Marketing by checkmatemedia

  Mobile technology has made giant strides in a short period of time. There are so many new devices such as laptops, PDAs, tablet computers and smart phones available to the consumer, not to mention the several applications, software and new methods of communication that complement them.  These new technologies have a huge impact on the business world. Businesses can …

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Embracing Social Media Marketing

In Social Media by checkmatemedia

Let us face it. Social media is not a fad and it cannot be wished away. This is a reality that businesses have to embrace quickly. Businesses have to recognize that social media is a fantastic opportunity to connect and engage with new and existing customers. Today, many traditional businesses and business owners are wary of utilizing social media as …