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6 Ways Scuba Diving Shops Can Use Online Marketing Effectively

In Blogging, Email Marketing, Inbound Marketing, Reputation Marketing, SEO, Small Business, Social Media by checkmatemediaLeave a Comment

Those businesses who specialize in selling scuba diving gear or instructions on how to scuba dive will find that their specialized business can make it harder to draw in customers. After all, when you have a specialized business, you are catering to a specific consumer base. This is where marketing is essential in order to get your business to where …

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10 Things Your Customers Aren’t Telling Your Small Business

In Clients, Reputation Management, Small Business by checkmatemediaLeave a Comment

A small business has a unique relationship with their customers, as they are able to connect to these customers more and develop a more personal relationship with said customers.   Most small businesses believe that their customers will tell them what is wrong with the product or service, or any other issue that they are having, however, in most cases …

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What Is Inbound Marketing and Why Small Businesses Must Use It

In Lead Generation, SEO, Social Media by checkmatemediaLeave a Comment

What Is Inbound Marketing and Why Small Businesses Must Use It   Small businesses have a unique situation in which they have to ensure they are using the proper marketing techniques. Small businesses are not big corporations that have millions of dollars to spend on advertising and various marketing techniques, thus a small business must ensure that the marketing they …

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Effect of Social Media on Local Businesses

In Social Media by checkmatemedia

If we’re talking about what’s happening online, we can’t ignore social media. What began with computer-geek chat rooms has evolved into a worldwide cultural phenomenon. The Internet has become, not surprisingly, a zone of social interaction. We can see that an enormous percentage of people are drawn to the Internet for what could broadly be characterized as “social reasons.” People …

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Why Businesses Need To Track the Leads They Generate Online

In Lead Generation by checkmatemedia

These days the business that is not represented on-line is as good as defunct. However, though most of the business owners and analytics have come to realize that the Internet presence is a must, not all of them got to realize that there is such a thing as “bad press” or – in the case of the Web technologies” – …

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How to Manage an Email Newsletter for Your Business

In Email Marketing by checkmatemedia

With all the talk of social media this and Twitter that, you might find the whole concept of Internet marketing to be very confusing. You may wonder if there’s any place for older types of advertising. Worry not, for there is! Email newsletters are a great way to start dipping your toes into Internet marketing, especially if you already have …

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7 Important Tips On How To Design A Business Website Effectively

In SEO, Web Design by checkmatemedia

There is a lot of information online on making a website. However, very few articles discuss how to design a business website effectively. As a result of this, very few people make effective business friendly websites for their own businesses, or for their clients if they are web designers. Below are some important checkpoints if you are to design an …

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Embracing Social Media Marketing

In Social Media by checkmatemedia

Let us face it. Social media is not a fad and it cannot be wished away. This is a reality that businesses have to embrace quickly. Businesses have to recognize that social media is a fantastic opportunity to connect and engage with new and existing customers. Today, many traditional businesses and business owners are wary of utilizing social media as …