Any business that seeks a larger audience in order to increase its sales and profit margins must incorporate online video marketing in its list of marketing strategies. Learning the basics of online video marketing for businesses is not hard. It also comes with a lot of benefits in terms of exposure, search engine optimization and creating a market authority in your business niche.
Why Use Online Video Marketing?
Whether you are a small start up or a big and established business, online video marketing can help you in a number of ways. Below are some of the benefits of this online marketing method.
1. It helps you stay current
Making videos keeps you on your toes in relation to what is happening around you. Currently, the hottest marketing trend is the use of videos to pitch your products, demonstrate them in use, or even communicate a user testimonial. So, regardless of whether you have a huge presence in other social media platforms like twitter and facebook, you also need to get yourself some presence in video sharing platforms in order to remain relevant.
2. It’s where people are
Over the years, people have evolved from primitive communication methods, to the written word, and now to online videos. The technological developments that have availed online video streaming to just about every household, like the smart phones and tablets, has shifted focus from emails and other online marketing methods to online video.
3. Helps you get discovered
Due to the large numbers of people regularly interacting with online videos, the chances of your business being discovered through video platforms are greatly increased. This means more business for you and more profits.
4. Helps sell products
The videos that you make greatly help you to presell and warm your business up to your customers. For instance, if you make a video explaining the benefits of a given product, a lot of people are likely to buy it because they can see a live demonstration of a solution to their problem.
5. Appeals to most people
Unlike the written word, or any other form of marketing for that matter, most people get attracted to watching videos. Again, a video engages all the human senses thus becoming a better vehicle to send your products message through.
Choosing a video style
Making a video is more fun as opposed to planning it. A lot of people, therefore, leap before they look, by skipping the planning part. This makes their resultant videos unappealing. This is very dangerous if you are to use the video as your marketing tool.