Mobile technology has made giant strides in a short period of time. There are so many new devices such as laptops, PDAs, tablet computers and smart phones available to the consumer, not to mention the several applications, software and new methods of communication that complement them. These new technologies have a huge impact on the business world. Businesses can utilize this available technology for market development or market penetration or to fight competition.
Today, there are 4 billion mobile customers and many use mobile devices to access the internet more than ever before – and that usage is growing exponentially. In fact, in 2009, about half a billion people went online using their mobile device and it is
expected to be 1 billion people in 2014. Information is available at a blink because product reviews, news updates and other information tends to spread virally thanks to these technologies.
Mobile technology allows users to have a high-level of connectivity through social networking sites such as Facebook, Twitter and LinkedIn. According to Facebook official statistics from January 2011, more than 200 million users, which is a third of all Facebook users, use their mobile devices to access Facebook. Another interesting statistic is that mobile Facebook users are two times as active as others. Every day, YouTube records 200 million views via mobile devices.
For businesses, mobile technology provides yet another advertising and marketing tool to reach and engage with customers. Americans today spend an average of three hours per day on the Internet from their mobile devices. Potential customers can see targeted advertisements on mobile phone applications and on various social networking sites that they access using their mobile devices. According to Amazon.com, customers around the world have ordered products worth more than $1 billion from Amazon.com using a mobile device.
Nielson reports that 70% of mobile users plan to upgrade to 4G service within the next year for faster Internet speed. Gartner predicts that by 2014, more people will access the internet using mobile devices rather than PC desktops. From past data, it is demonstrated that mobile marketing is effective in new customer acquisition, providing service to existing customers, and developing repeat business through relationship-building. Combined with other marketing methods, mobile marketing increases conversion rates.
While developing a strategy, businesses must consider that over time, people will prefer to deal with technology over human interaction. Given all these facts, for those businesses that want to be ahead of the pack, a first investment should be to develop a mobile website.
Checkmate Marketing Group LLC, is a Charlotte-based internet marketing company. We are accredited by the Better Business Bureau. Our mission is to help grow your business. Our services include mobile sites, social media marketing, local seo, lead generation and advertising, video advertising etc.