There is a famous old saying, ‘you only get one chance to make a first impression’. For many businesses, a website is the first time a new customer has in connecting with it. Therefore, it only has a short time to make a good impression, and keep the customer on its site and not press the back button on the browser.

The site has to have many elements working together and drawing the customer into performing some call to action, whether that be signing up to something, or purchasing a product.

An effective business website design should incorprate three main concepts that work hand in hand with one another. They are asethics, functionality and ergonomics. Neither one is more important than another, and yet the three together utilized properly can produce very effective results.


To capture the viewers eye, a good contrast between two elements should be used. This could be between two font styles, sizes or colors as an example. Once this has been established, then the use of repetition should be implemented and this will provide the theme throughout the site.

Finally, alignment and proximity of elements is also extremely important as this creates a layout that is easy to see, makes logical sense, has relevant text grouped together and is obvious for the viewer to find.

A business website should also be an extension of its branding. This helps exisiting customers immediately identify with it, and new customers something to relate to in terms of future exposure with the site or otherwise.


Functionality deals with how the site works, how quickly pages load, and how long it takes any media to display. It can also deal with the efficiency of presenting information from a database for example, if your business carries an online shop. It’s like the engine in the car, and a slow running website will mean a poor user experience, which would likely result in the user clicking the back button.


The ergonomics of the site relate to how easy it is for a user to interact with it. So, how easy it is to navigate, and how easy it is to find things. It essentially deals with anything that requires the user to operate the site in order to find the information they want.

With these three important design concepts, the foundations for any business will be well laid out.


Although the design is just one part of a successful website, it must present the business in a professional manner and provide the visitor with the information to hand. The benefits of this are that trust will be built up, and eventually brand loyalty, especially if a content marketing strategy is also applied.

Of course the information on the site is also extremely important, and with a well designed site, everything should work seamlessly to provide the customer with a good experience.

As business owner or manager, it is highly advisable to contract this important design work out to professionals dedicated in producing top class websites.

Although this article provides an overview of what should be included in a business website, there are many fine elements that a professional web developer knows about. This knowledge will help produce a unique, professional and high quality website that your business deserves, and will help you to communicate with your existing and future customers, building up trust and brand loyalty.